Ford Expects Up to 25% of Electric Sales by 2020
Improving fuel economy in “every segment” of its business is the “biggest thing” Ford Motor Co. can do to be sustainable and profitable, said John Viera, global director of sustainability and vehicle environmental matters.
“It all translates back to our customers wanting that fuel-efficiency,” he said. Ford hopes to meet this need, in one way, with its EcoBoost technology, which uses turbocharging and direct fuel injection to boost the power of gasoline engines, improving the vehicle’s efficiency by 10-20 percent. The company estimates that about 90 percent of its 2013 Ford Escape will be fitted with EcoBoost engines.
Viera tells Clean Energy and Carbon Brief that by 2020, 10-25 percent of its fleet will be electric – with three quarters of that traditional hybrids.
Q: What is the focus of Ford’s environmental sustainability strategy?
A: The biggest thing we can do from a sustainability strategy standpoint is to improve fuel economy. Our focus is mainly on our vehicles because our biggest environmental footprint comes from our vehicles. We are also looking to use more environmentally-friendly materials in our vehicles, moving away from petroleumbased to renewable contents. Examples are using the oil from a soy plant to produce the foam in our seats, and using more recycled content – the equivalent of 33 water bottles – in the seat fabric of our battery electric Focus.