BSkyB Promotes Green, Considers Ad Conflict

Media outlets that champion the fight against climate change still run advertisements for products and services that may worsen the problem, and this discrepancy should be addressed, said British Sky Broadcasting Group Plc.

“It’s a complex issue and it’s one we’re going to have to work through as an industry,” said Fiona Ball, the company’s head of environment, adding BSkyB is partnering with others in the Media Corporate Social Responsibility Forum to solve the issue.

Read more>>

Bloomberg BRIEF Newsletters